Not all websites are created equally. In fact, many small business websites I come across are missing essential add-ons that can quickly and easily improve traffic and conversion rates. Here are five essential items you need to add to your website today:
1. Personalized Pictures
Why do people shop at local stores when major retailers can offer significant savings? The answer is people. When all else is equal, we want to do business with people that we know, like, and trust. The employees at your business give your products/services a distinct personality, and help to create long term relationships with customers. Highlighting pictures of your store, employees, and products on your website is an excellent way to gain credibility and help potential customers relate to you.
2. Social Media Icons
As we mentioned above, people like doing business with people. Social media has taken that concept to the next level, connecting communities of like minded individuals on a large scale. Adding links to your social media profiles gives customers a new way to engage with your business and recommend it to their friends.
3. A Blog or News Tab
Whatever you call it, a blog is one of the most important sections on your website. It allows you to create real time updates that you can share with your customers instantly. Blogging is also an excellent way to attract new customers who are searching online for your products, services, or expertise.
4. Lead Generating Forms
You only have a certain amount of hours per day that you can dedicate to marketing your business. Your website, however, is a 24/7 sales and marketing machine. Adding forms to your website make it easy for new customers to contact you, and you can literally generate leads while you sleep. Well placed forms with concise calls to action can make a huge difference in your bottom line.
5. Analytics and Reporting
How many people visit your website every day? What products are they most interested in? Without web analytics, you’ll never know the answers to these all important questions. Free services like Google Analytics give you valuable insights into your website’s performance over time. Measuring your analytics reports will help you make smarter business decisions, and focus on the metrics that will make your company more successful.
Are you in need of a new website? SBC Marketing Group can help you build an attractive website that converts visitors into customers. Fill out the form on the right for a free consultation, or email firstname.lastname@example.org to get started.